Who Targets Me – Medium

Who Targets Me

How to fact check political ads

A couple of weeks ago we published ‘10 ideas for regulating political ads’ (which you might want to read before you read this).

8 min readJun 26, 2020

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Who Targets Me

Ten simple ideas to regulate online political advertising in the UK

Yesterday, the UK Advertising Standards Authority’s CEO Guy Parker published a piece outlining some of the challenges of regulating…

7 min readJun 4, 2020

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Ten simple ideas to regulate online political advertising in the UK

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Who Targets Me

Zero Parts Per Million: Political Facebook ads and Climate Change in #GE2019

Tonight sees the first ever leaders climate change debate on Channel 4. It’s an unprecedented elevation in the status of the environment…

5 min readNov 28, 2019

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Zero Parts Per Million: Political Facebook ads and Climate Change in #GE2019

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Who Targets Me

Boris Johnson is Marmite (and the Tory Facebook ads know it)

We think we’ve got to the bottom of the appearance - and disappearance - of the Tory leader in the latest batch of Conservative ads.

4 min readNov 26, 2019

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Boris Johnson is Marmite (and the Tory Facebook ads know it)

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Who Targets Me

Snap’s bad data and our bad reading of it

Last week we wrote a story based on Snap’s latest political ad transparency data. The data was labelled inaccurately, so we drew the wrong…

2 min readNov 18, 2019

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Who Targets Me

Is Johnson going under? — The Uxbridge decapitation campaign

Is Boris Johnson worried about his Uxbridge and South Ruislip seat? Snapchat and Facebook targeted communications seen across the…

1 min readNov 14, 2019

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Who Targets Me

ＢＯＲＩＳＷＡＶＥグジに — How did Vaporwave end up as a Tory party aesthetic during the 2019 General…

A special mini-report by Tristan Hotham

7 min readNov 12, 2019

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ＢＯＲＩＳＷＡＶＥグジに — How did Vaporwave end up as a Tory party aesthetic during the 2019 General…

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Who Targets Me

“The many faces of Jo Swinson?”

You may have seen elements of this report in this Observer/Guardian news piece and then also reported on the Andrew Marr show. The…

13 min readNov 11, 2019

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“The many faces of Jo Swinson?”

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Who Targets Me

What do Facebook Ads tell us about Parties’ UK General Election Strategy?

As the spectre of a UK General Election looms in the Autumn, some British political parties have been ramping up their ad targeting…

5 min readAug 15, 2019

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What do Facebook Ads tell us about Parties’ UK General Election Strategy?

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Who Targets Me

Conservatives’ Boris ads primarily targeting men over 45

Over 1000 Facebook ads have been launched by the Conservative Party — the majority targeting men over 45 — as part of a nationwide…

5 min readAug 5, 2019

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Conservatives’ Boris ads primarily targeting men over 45

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Who Targets Me

Who Targets Me

Helping people understand targeted digital political ads. Want to see who's targeting you? Download the extension at www.whotargets.me.

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