Are employers finally ready to give their employees Election Day off? Salesforce CEO Marc Benioff just announced on Twitter that he would be giving his employees the day off to vote due to the “the unique challenges facing voters this election cycle.” In Marker, Rob Walker considers if we’ve reached a tipping point for businesses to give their workers paid time off to vote.

Maybe because months of racial-justice protests forced companies to recalibrate their relationship to social issues, or maybe because democracy just seems fragile lately, we may finally be at a turning point in how companies respond to Election Day.