Branding Biden

Who can do it faster and better, the left or the right?

Julio Vincent Gambuto
GEN
Published in
5 min readFeb 4, 2022

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Looking back, one of the things I most appreciated about the Obama candidacy and his presidency was his campaign’s full embrace of branding — as a science, an art, and a political tool. As a former marketing communications consultant and now moviemaker, as well as an all-around type, color, and art geek (I own a gorgeous set of calligraphy…

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Julio Vincent Gambuto
GEN
Writer for

Author + Moviemaker // Happiness in a fucked-up modern world // New book from Avid Reader Press (Simon & Schuster) // Audie Finalist // SXSW // juliovincent.com