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Colleges Are Hiring Influencers to Make Mask-Wearing a Trend

And many students aren’t buying these “performative” safety measures

A student a wears a mask to protect against the spread of Covid-19 as she works on her laptop. Photo: Boston Globe/Getty Images

In July, University of Missouri freshman Caleb Poorman was scrolling through Instagram when he noticed a direct message from an unfamiliar account: Gen Z micro-influencer agency Glacier. Brand partnership scams run rampant on Instagram — look at…




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Victoria Feng

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