Cops Are Swarming TikTok to Try to Destigmatize Law Enforcement
Police officers are flocking to the platform, hoping to go viral and maybe even change people’s perceptions of law enforcement
Nicholas McGehee is one of a handful of police officers in a central Florida town of about 2,500 people. He handles everything from civil matters and traffic enforcement to domestic violence and reports of homicide. But on TikTok, McGehee is better known as “Simba on Fire” and he has more than 750,000 followers.
McGehee’s videos are supposed to be funny, bordering on nonsensical, as is a hallmark of TikTok. In one clip, he takes a cartoonish approach to politically correct policing, nervously addressing a perpetrator as “buddy chum pal friend”; another shows a civilian replying to his friendly hand wave with an angry and comically high-pitched rebuff (“Not in a million years,” the civilian hollers). Behind all McGehee’s cop-themed duets is a decidedly more high-minded ambition: that viewers will come away from his videos with a more positive view of law enforcement. Many of his videos employ the popular hashtag #HumanizingTheBadge.
TikTok has a thriving community of law enforcement officers, many of whom have followings in the hundreds of thousands. Their videos range from…