Exit polls have shown that Trump has performed better with Latinos in the 2020 election compared to 2016. This comes as no surprise to those of us who’ve paid attention.

As I’ve reported before, about 30% of Latinos have voted for GOP presidential candidates each cycle since 1972. The Trump campaign aggressively courted them in Florida and beyond, investing in outreach efforts as early as March 2019. On the other hand, Democrats largely ignored alarms from Latino activists who begged the party to pay attention to this constituency and stop treating it as a monolith.

This failure might have cost Joe Biden and down-the-ballot candidates enough votes in key battleground states to make the difference between victory and defeat.

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