Power Trip
Have We Got a Cure for You!
Navigating the pharmaceutical industry’s “disease awareness campaign” rabbit hole
Published in
9 min readOct 30, 2018
Three girls are jumping, seemingly for joy. Their hands are outstretched and their faces are lit up with wide smiles. A fourth girl stands to the side, rooted to the ground. Her arms are held to her sides, and she looks dejected. Then you…
