How Big is Big Tech? Nobody Really Knows.

We’re all being duped by extremely questionable data

Mike Mallazzo
GEN
Published in
7 min readJul 17, 2019

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Photo: Lionel Bonaventure/Getty Images

LLast month, The New York Times published the comical notion that Google makes $4.7 billion in annual revenue from news publishers. The statistic was based solely on a 10-year extrapolation from a single off-handed comment Marissa Mayer made in 2008. By the same methodology used in this study, I can now…

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Mike Mallazzo
GEN
Writer for

Drinking gin and writing about the future of media and commerce.