‘I’d Rather Die Hot Than Live Ugly’

The lucrative secrets of Instagram’s body modification economy

Kylie Jenner with Travis Scott at Netflix’s “Travis Scott: Look Mom I Can Fly” premiere event on August 27, 2019. Photo: Rich Fury/Getty

Hear me out: 6ix9ine, the rainbow-haired Brooklyn rapper who has the sex number “69” tattooed all over his face and body, and Kylie Jenner, the youngest of the Kardashian brood, who got career-defining lip fillers well before her 18th birthday, became famous for basically the same reason.