Power Trip

Inside the Shadow Clinics

They’re web savvy, well funded, and fighting to win the abortion wars

Maya Kroth
GEN
Published in
13 min readOct 24, 2018

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Illustration: Celia Jacobs

MMiss Marsharne Sullivan is standing in the lobby of the Pregnancy Care Center in downtown Jonesboro, Georgia, during a recent October afternoon, when a young woman in trendy overalls walks through the door. She announces that she’s here for a pregnancy test, and she doesn’t look thrilled to be needing one.

Sullivan hands her a clipboard and gestures toward a floral-print upholstered armchair. As the woman fills out the paperwork, Sullivan, the center’s 29-year-old assistant director, sits down next to her. “Did you come from work?” she asks, her voice calm and honey-dipped. “Have you been stressed out?”

The woman fiddles with the pen and bounces her foot on the gray Berber carpet. She has little ones at home. “I always wanted more,” she says. “I just wanted them… later.”

It’s not clear how the woman wound up at the center. Maybe she Googled “unexpected pregnancy Jonesboro” and went to the first place that came up. Maybe she found the clinic’s Facebook page or watched its dramatized video of young women like her, who are worried and unsure whether they’re capable of caring for a baby. Or maybe she got the center’s phone number off the billboard that looms over the…

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Maya Kroth
GEN
Writer for

Itinerant journo, ex @fulbrightprgrm Spain & @sipiapa_oficial in Mex, interested in siesta, travel, food, journalism, bicycles & bourbon.