Friends aired its final episode 15 years ago, on May 6, 2004. Photography by George Etheredge

Branded Experiences Will Be There for You

Fresh from the dregs of late capitalism, the branded retail experience is trying to bring theme park wonder to pop culture nostalgia

At 8:30 p.m. on September 22, 1994, NBC premiered Friends, the newest addition to the network’s “must-see TV” lineup. “They’re 20-something; they hang together; they’re wild…