What the Godfather of Spin Teaches Us About Trump

From climate denial to online hate, Edward Bernays foresaw how easy it was to manipulate public opinion

Mitch Horowitz
GEN
Published in
11 min readNov 11, 2019

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Illustration: Melanie Lambrick

ItIt may be difficult to believe that an imperious figure once celebrated as the “father of public relations” could save us from our wretched state of political and cultural affairs. Then again, if Edward…

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Mitch Horowitz
GEN
Writer for

"Treats esoteric ideas & movements with an even-handed intellectual studiousness"-Washington Post | PEN Award-winning historian | Censored in China