Freakonomics Radio

Should America Be Run by… Trader Joe’s?

The quirky little grocery chain with California roots and German ownership has a lot to teach all of us about choice architecture, efficiency, frugality, collaboration, and team spirit

Stephen J. Dubner/ Freakonomics Radio

Published in

GEN

9 min readAug 26, 2019

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Trader Joe’s on New York City’s 14th Street. — Trader Joe’s on New York City’s 14th Street. Photo: Michael Nagle/Getty

Stephen J. Dubner/ Freakonomics Radio

Written by Stephen J. Dubner/ Freakonomics Radio

Writer for

GEN

Stephen J. Dubner is co-author of the Freakonomics books and host of Freakonomics Radio.

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