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What matters now. A publication from Medium about politics, power, and culture.

Consumerism

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The Whiplash Decade

Material goods were so 2000. Now we consume on a higher plane.

Illustration: Brennon Leman

This piece is part of the The Whiplash Decade, a package on the wild ride that was the 2010s.

Let us consider the ultimate artifact of physical popular culture circa 2019: The Museum of Ice Cream. Launched in 2016 in Manhattan’s Meatpacking District as a temporary interactive art exhibit, the Museum of Ice Cream has since opened exhibitions in Los Angeles, San Francisco, and Miami. As a pop-up, the museum is easy to replicate; more than 1.5 million people have visited its rock-candy caves, unicorns, and swimming pools filled with rainbow sprinkles made from inedible plastic. The Museum of Ice…

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