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Latinos

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Why is Trump so appealing to Latino men? Because they see him as a true macho—someone who fits the rigid notions of masculinity prevalent in the Hispanic community. The New York Times reported today that the president’s unapologetic, hypermasculine behavior and perceived financial successes are a big draw for male Latino voters who are more concerned about the state of the economy than they are for immigration or racism.

As I’ve written before, nearly 30% of Latinos are likely to vote for Trump in this election. We are not just talking about Cubans and Catholics in Florida. Support for the…


The president is dangling a Supreme Court nomination and disaster aid to get the votes of Florida’s Latinos, but will it work?

Barbara Lagoa, a Cuban American federal judge from Florida whom Trump is currently considering nominating to the Supreme Court. Photo: Joe Raedle/Getty Images

President Donald Trump is going the extra mile to capture Latino votes in Florida, hoping that the potential appointment of a conservative Supreme Court justice of Hispanic descent in combination with a series of key policy decisions affecting the community will earn him enough goodwill to help him win the state again.

Trump is currently considering nominating Barbara Lagoa, a Cuban American federal judge from Florida, to replace the late Justice Ruth Bader Ginsburg in the U.S. Supreme Court. A dark horse in the nomination process, she doesn’t have the name recognition or the same prized anti-abortion track record as…


Entrepreneurial and evangelical, Republican Latinos are a force to be reckoned with this November

Supporters of the President at a protest organized by Latinos 4 Trump 2020. Photo: David McNew/Getty Images

The political evolution of Mindy Garcia occurred very slowly, then all at once. Growing up a Democrat in California in the 1980s and 1990s, she was taught voting blue is simply what Latinos do. Every election, Garcia would loyally cast her ballot for the party. But when she was suddenly laid off from work in 2013, the mother of two found herself unable to obtain food stamps because her unemployment benefits were too high. The experience was distressing, and left her distrustful that the Democratic Party, which governs California, had her best interest at heart.

Garcia slowly started feeling drawn…

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