Power Trip

The 50/50 Murder

A thought experiment on how we measure risk when the fate of the world hangs in the balance

Rob Reid
GEN
Published in
11 min readOct 1, 2018

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Illustration: Daniel Zender

This is the first installment of “Privatizing the Apocalypse”, a four-part essay to be published throughout October.

Imagine a brilliant would-be killer arranges the following scenario:

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Rob Reid
GEN
Writer for

Podcast host at after-on.com Author (“After On,” “Year Zero,” etc). Founder, of Listen (which created the Rhapsody music service). Tech investor. TED Talk-er.