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The Branded-Baby Boom

I don’t have kids, but I love these adorable advertisements

Illustration: Eliot Wyatt

MMr. Peanut wasn’t born; he was hatched, fully-formed, from the mind of a 14-year-old boy who entered a contest held by Planters Chocolate and Nut Company in 1916 to design a new mascot. “Mr. P. Nut Planter from Virginia” was a high-class legume with a knowing smirk. He carried his own briefcase and cane but was still young…

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Eve Peyser

Eve Peyser

nyc native living in the pnw. read my writing in the new york times, nymag, vice, and more.