The Whiplash Decade

The Decade Conspiracy Theories Went Mainstream

We underestimated the power of fringe believers. Now we’re living in the world they made.

Michelle Legro
GEN
Published in
8 min readDec 10, 2019

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Illustration: Brennon Leman

This piece is part of the The Whiplash Decade, a package on the wild ride that was the 2010s.

InIn the last week of January 2016, journalists Anna Merlan and Bronwen Dickey boarded the Ruby Princess cruise ship for the first-ever Conspira-Sea cruise, which promised seminars and lectures, plus long nights of socializing with like-minded individuals interested in “alternative sciences” like UFOs, chemtrails, cryptozoology, government mind control, and the Illuminati.

It was the first month of the election year, when nothing quite made sense anymore. In the same week that Donald Trump was zigzagging across Iowa before the caucuses, leading the Republican field by 17 points, a limited-run series put The X-Files back on TV for the first time in 13 years. The month before, the Washington Post shut down its regular column What Was Fake on the Internet This Week? The series was supposed to cover lighthearted “urban legends and internet pranks.” Things had gotten too dark.

The cruise seemed like it would be fun. In an election year, it was all supposed to be fun — the political circus, the…

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Michelle Legro
GEN
Writer for

Deputy Editor, GEN. Previously an editor for Topic, Longreads, The New Republic, and Lapham’s Quarterly. gen.medium.com