The Whiplash Decade

The Decade We Paid to Feel Something

Material goods were so 2000. Now we consume on a higher plane.

Kyle Chayka
Published in
4 min readDec 10, 2019


Illustration: Brennon Leman

This piece is part of the The Whiplash Decade, a package on the wild ride that was the 2010s.

LLet us consider the ultimate artifact of physical popular culture circa 2019: The Museum of Ice Cream. Launched in 2016…