The Future Isn’t Female, It’s Gender Fluid

How a radically feminist idea ended up as an empty slogan on T-shirts

Koa Beck
GEN

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Photo: Robyn Beck/Getty Images

“The Future Is Female,” a phrase that has dotted a lot of mainstream feminist arguments in recent years, has become representative of many different ideologies, depending on who you talk to. The alliterative reference speaks to a sort of inevitable feminist utopia — a rejiggering of gender dynamics and power that we’re all hurtling toward — but also of women’s increasing professional prowess, resources, and ingenuity. I’ve heard the phrase used in reference to changes in rape culture, in wielding of political influence, in praise of women’s presence in corporate America and growing entrepreneurial acumen. I’ve also heard it used in reference to projections and statistics about how the world is shifting in “our” favor, like some women eventually owning two-thirds of private wealth.

Somewhat analogous to “pro-woman” rhetoric, “the future is female” has unfortunately swelled to encompass anything and everything remotely female and positive.

How this phrasing came to represent so much mirrors how it came into the mainstream in the first place. According to Google, the first noted spike in public interest in “the future is female” arose in 2015, after queer public figures like singer St. Vincent and her…

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Koa Beck
GEN
Writer for

Koa Beck is the author of the book White Feminism: From the Suffragettes to Influencers and Who They Leave Behind.