Jessica Valenti

The Gillette Effect: What a Single Ad Reveals About American Men

Conservatives decrying a “war on men” are more dangerous than you think

Jessica Valenti
GEN
Published in
3 min readJan 18, 2019

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Gillette/Procter & Gamble

In a television commercial that aired over 50 years ago, a husband throws the coffee his wife has made him into the bushes, berating her and pointing his finger in her face for not…

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Jessica Valenti
GEN
Writer for

Feminist author & columnist. Native NYer, pasta enthusiast.