For the second time in a week, my phone buzzed with a New York Times alert, notifying me that another celebrity had died by suicide. My heart sank. I tuned into the Crisis Text Line Slack channel to see how many people were waiting for a counselor’s help. Volunteer crisis counselors were pouring in, but the queue kept growing.
Celebrity suicides trigger people who are already on edge to wonder whether or not they too should seek death. Since the Werther effect study, in 1974, countless studies have conclusively and repeatedly shown that how the news media reports on suicide matters. The World Health Organization has a detailed set of recommendations for journalists and news media organizations on how to responsibly report on suicide so as to not trigger copycats. Yet in the past few years, few news organizations have bothered to abide by them, even as recent data shows that the reporting on Robin Williams’ death triggered an additional 10 percent increase in suicide and a 32 percent increase in people copying his method of death. The recommendations aren’t hard to follow — they focus on how to convey important information without adding to the problem.
Crisis counselors at the Crisis Text Line are on the front lines. As a board member, I’m in awe of their commitment and their willingness to help those who desperately need support and can’t find it anywhere else. But it pains me to watch as elite media amplifiers make counselors’ lives more difficult under the guise of reporting the news or entertaining the public.
Through data, we can see the pain triggered by 13 Reasons Why and the New York Times. We see how salacious reporting on method prompts people to consider that pathway of self-injury. Our volunteer counselors are desperately trying to keep people alive and get them help, while for-profit companies reap in dollars and clicks. If we’re lucky, the outlets triggering unstable people write off their guilt by providing a link to our services, with no consideration of how much pain they’ve caused or the costs we must endure.
I want to believe in journalism. But my faith is waning.