The Nazi Origins of Your Favorite Natural Wine

Zweigelt is one of Austria’s most popular wines—and its namesake was one of the Third Reich’s most successful viticulturalists

Leah Rosenzweig
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Josef Bürckel opening the Weinstrasse in 1935. Photo illustration. Image source: Imagno/Getty Images

Whether or not we want to admit it, we are consuming a lot of alcohol while in quarantine. Nielsen, the market research firm, estimated that online sales jumped 243% during the prime stock-up weeks of the pandemic, with wine sales alone increasing by 66%. After a year of declining alcohol consumption, responses to Covid-19 have effectively undone last year’s teetotalist trends and made alcohol easier to get. Wine shops and restaurants have begun liquidating their inventories, increasing the number of weird, natural, and rare options for wine drinkers to explore at home. Many of these come from unusual places like the Czech Republic, Mexico, or Croatia, containing unusual grapes like malvasia, rebula, or blaufränkisch. And if you’ve been enjoying an Austrian wine called “zweigelt,” you’ve got a lot to learn about a wine with a history you may not want to hear.

Zweigelt is a red grape used in wine that typically bears its name; it tastes like Pinot Noir, but with a bit more boldness and only a fraction of the Sideways-attributed success. The export value of Austrian wine has increased tremendously in the last few years, with a nearly…

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