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The Bernie Mittens Meme Is a Sad Reminder of the Left’s Defeat

Centrists embrace the meme but never the man

Justin Ward
GEN
3 min readJan 25, 2021

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Sen. Bernie Sanders sits on the bleachers on Capitol Hill before Joe Biden is sworn in. Photo: Brendan Smialowski/AFP/Getty Images

On January 20, Joe Biden became the president. Bernie Sanders became a meme. A picture of Bernie at the inauguration, bundled up in his jacket and mittens, went viral. Soon it was being remixed into dozens of famous images as well as scenes from film and TV. My public response may have been a laughing emoji, but in my heart, it was sad reacts only.

Bernie has always been a memeable political figure. His authenticity and endearing personality formed the basis for some memorable visual gags produced by his youthful devotees back when his campaign was in full swing.

Many of those same folks jumped at the chance to meme Bernie again. The primary was only months ago, but the pandemic has so warped everyone’s sense of time that it seems like ancient history. A new meme is a way to indulge in nostalgia for the campaign, much like when people partake in kitschy reenactments of bygone decades, like the 1980s or the ’60s.

It’s bittersweet. Every Bernie supporter remembers that feeling of walking on air in February, when the campaign seemed unstoppable and victory inevitable. The new Bernie meme taps into those emotions lurking in our collective hippocampus, but it can’t take us back there any more…

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Justin Ward
Justin Ward

Written by Justin Ward

Journalist and activist. Founder and co-chair of DivestSPD. Bylines at SPLC, The Baffler, GEN, USA Today. Follow on Twitter: @justwardoctrine, @DivestSPD

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