The Oscars’ Ratings Were Terrible Because They Were in April
Learn a lesson from sports
For about 90 seconds, I thought the 2021 Academy Awards were going to be awesome. Regina King, who had a film she directed, One Night in Miami, up for three Oscars the year after she won one for If Beale Street Could Talk, strode into the Oscars like she owned the place. Producer Steven Soderbergh gave her an Ocean’s 11 intro to establish his goal of making the ceremony feel more intimate and personal, and you half expected Vegas fountains to rise gush behind her in celebration. I’d never seen anything like it at the Oscars before. It was exciting. It was new.
Nothing else at the Academy Awards could quite approach that, and all told, the general consensus is that the night was a bit of a dud. The television ratings came out Monday, and they were even more horrific that many had feared, falling more than 64 percent from 2020, which had been the previous low. There are various culprits listed as reasons for the ratings slump, all of them reasonable:
- No big movies were released and thus overall interest was low.
- Without the pomp and bluster of the usual Oscars ceremony, the whole thing just felt empty and hallow — even ridiculous.
- Movie theaters were closed this year, don’t you know?
