The Puerto Rican Chef Calling Out Goya for Betraying the Latinx Community

Consumers have been boycotting the brand since its CEO came out for Trump

Andrea González-Ramírez
GEN
Published in
6 min readJul 14, 2020

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Photo illustration. Source: Jeff Greenberg/Getty Images

Chef Eric Rivera grew up with a pantry full of Goya products. Adobo, beans, rice, tostones, sazón — you name it, his parents likely bought it. It was a way for the Riveras to stay connected with their Puerto Rican roots…

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Andrea González-Ramírez
GEN
Writer for

Award-winning Puerto Rican journalist. Senior Writer at New York Magazine’s The Cut. Formerly GEN, Refinery29, and more. Read my work: https://www.thecut.com/