Great Escape

The Trump Cult?

A charismatic leader, mind control, and other telltale signs

Douglas Rushkoff
GEN
Published in
12 min readAug 17, 2018

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Photo by Drew Angerer/Getty

OnOn October 23, 1863, when the expected apocalypse failed to occur, an estimated 100,000 followers of breakaway Christian prophet William Miller descended from their rooftops in what the mainstream media assumed would be disgrace and embarrassment. “When the world stubbornly refused to come to an end last Spring,” a condescending Pennsylvania Statesmen mused, “notwithstanding the ingenious and elegant calculations of Mr. Miller, we indulged in the hope that the whole affair would be laid on the table, or indefinitely postponed.”

But despite having sold all their worldly possessions in the belief that they would be meeting Jesus Christ and swept up to heaven, the followers were undeterred. They simply set new dates for doomsday and committed even more steadfastly to their cause. Newspapers such as the Herald Expositor considered it their responsibility to dispel “this and similar delusions,” but to no avail. As if invigorated by disappointment, Miller’s followers later went on to establish the Seventh-Day Adventist movement, now 25 million members strong.

In their increasingly patronizing coverage of Trump supporters, the editors of the New York Times and CNN are practicing the same stubborn incredulity, trooping out to…

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Douglas Rushkoff
GEN
Writer for

Author of Survival of the Richest, Team Human, Program or Be Programmed, and host of the Team Human podcast http://teamhuman.fm