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We Strapped Neurosensors to Voters and Showed Them 2020 Campaign Ads

A glimpse into how political media—which is projected to hit a record $6 billion in spending—resonates with viewers

By Joe Lazauskas and Shane Snow

InIn many ways, 2020 is shaping up to be the advertising election —and neuroscience could play a…



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Joe Lazer

Co-author of The Storytelling Edge. Media and technology journalist. Head of Communications & Content @ A.Team