Jan 27, 2020
8 min read
We Strapped Neurosensors to Voters and Showed Them 2020 Campaign Ads
A glimpse into how political media—which is projected to hit a record $6 billion in spending—resonates with viewers
By Joe Lazauskas and Shane Snow
In many ways, 2020 is shaping up to be the advertising election —and neuroscience could play a…
