GEN
Published in

GEN

We Strapped Neurosensors to Voters and Showed Them 2020 Campaign Ads

A glimpse into how political media—which is projected to hit a record $6 billion in spending—resonates with viewers

Photos: Neuro-Insight

By Joe Lazauskas and Shane Snow

InIn many ways, 2020 is shaping up to be the advertising election —and neuroscience could play a…

--

--

--

What matters now. A publication from Medium about politics, power, and culture.

Recommended from Medium

This Is Your Brain On Music

How predictive coding is changing our understanding of the brain

Our Brains Know If a Movie Will Bomb Before We Do

The Capgras Delusion: When Your Loved Ones Become Imposters

What it’s like to have a brain in permanent flow state — a qEEG report.

What’s Your Sensory Profile?

Tracking the Science of the Mind

Can you have a memory without an experience?

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Joe Lazauskas

Joe Lazauskas

Co-author of The Storytelling Edge. Media and technology journalist. VP @ Contently

More from Medium

Rambling Through Ogden

Eureka! COVID Is Here To Stay

We’re Not Meant to Live Like This

Parenting in Times of Covid, Part 1: She’s Positive

A COVID test strip shows two lines, one next to the C (control) and another line next to the T (test), signaling a positive test.