We Strapped Neurosensors to Voters and Showed Them 2020 Campaign Ads

A glimpse into how political media—which is projected to hit a record $6 billion in spending—resonates with viewers

Photos: Neuro-Insight

Biden plays into nostalgia to memorable effect

Visualization courtesy of Neuro-Insight

Warren has unlocked the key to selling her brand

Visualization courtesy of Neuro-Insight

Sanders struggles to connect

Visualization courtesy of Neuro-Insight

Democrats can learn a great deal from neurotracking

Visualization courtesy of Neuro-Insight

Co-author of The Storytelling Edge. Media and technology journalist. VP @ Contently

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