What Trump Has in Common With Cult Leaders

Steven Hassan knows a thing or two about cults—he’s a former Moonie. His new book explores how Trump’s ideology mirrors indoctrination.

Steven Hassan has had remarkably interesting experiences with cults. In the early-1970s, as a 19-year-old student at Queens College in New York, he was indoctrinated into the Unification Church, whose members were known as Moonies. They convinced him to leave his family and to fundamentally alter his worldview so that he believed, for instance, that a divine being had made the movie The Exorcist as a form of prophecy and that the Holocaust was “necessary.” After a few years in the cult in which he brainwashed and recruited others, he broke free. Now an esteemed mental health counselor, he has been helping others do the same ever since.

Hassan has written a few books on mind control and cult tactics, but his latest, The Cult of Trump, is his clearest foray into the mainstream. In it, he tries to pin down Trump as a cult leader, citing, among much else, his “cultish” rallies and calculated admonishment of the “Lamestream Media.” But in putting so much emphasis on Trump-as-cult-leader and Trump-supporters-as-cult-members, he risks eliding the other reasons — outside of mind control — that 87% of Republicans support the…